Sales is all about understanding the customer's needs and providing the best solution for their specific situation that will allow the prospect to make a great decision. However, this is not always easy, and it requires asking tough questions. Unfortunately, many salespeople avoid asking tough questions, fearing that it might offend the customer, damage the relationship, or derail the sales process. When in reality, asking those questions is crucial for sales success. In this blog post, we will explore the importance of asking tough questions in sales and provide you with tips to do it effectively
